BRND Celebrates the Grand Opening of Its New York Flagship Store

In an exciting expansion of its retail presence, BRND is thrilled to announce the grand opening of its flagship store in the heart of New York City — now officially open to the public! BRND is proud to celebrate this achievement, further cementing our position as an industry leader. Nestled in one of the world’s most vibrant shopping districts, BRND's new store exemplifies our brand's commitment to innovation, luxury, and unparalleled customer service.

Designed by renowned architects, the BRND flagship store is a marvel of modern design that reflects the brand’s vision of minimalism, dynamism and elegance, with a special emphasis on cutting-edge technology. The space is in fact conceived to offer an immersive shopping experience, allowing visitors to explore the latest collections alongside BRND’s timeless pieces. Every aspect of the store, from its layout to the interactive displays, is meticulously designed to engage the senses.

A pivotal feature of the New York store is the integration of BRND’s advanced technological solutions: shoppers can in fact interact with smart mirrors that offer virtual try-on capabilities, allowing them to visualize how garments would look on them without the need to change outfits. Additionally, the store is equipped with digital kiosks where customers can learn more about the technology behind every item — unique blockchain-based QR codes that offer a gateway to authenticity and exclusive content.

While the shop is already open to visit, there will be a grand opening event on April 1st 2024, where guests will be treated to an exclusive preview of the new capsule collection, live performances, and the chance to meet the visionary designers behind BRND’s success. We invite you to join us as we celebrate this new chapter in BRND's story, one where every visit is an adventure, every purchase an experience, and every item a part of the future.