The new Spring 2024 capsule collection from BRND brings the latest innovation in luxury fashion to the runway this year.As much as this line is a testament to our commitment to quality and style, it is also a leap forward in integrating advanced technology into the fabric of fashion: this collection offers a unique experience that goes beyond the tangible aspects of luxury, allowing you to be immersed on a journey where technology amplifys the value of every garment through authenticity, tailored features, and exclusive benefits.

Central to the New Capsule Collection is a modern approach to guaranteeing authenticity and engaging with our brand. Each piece in the collection is equipped with a unique blockchain-based QR code, subtly integrated into the garment's label. This digital touchpoint serves as a gateway to a myriad of exclusive offerings, accessible through the dedicated BRND app—a first-of-its-kind tool designed to enhance the connection between BRND and its customers.

Upon acquiring a piece from the new BRND capsule collection, owners are therefore invited to embark on a digital journey of authentication and exclusive experiences. This is how it works: once purchased an item, by scanning the QR code with the BRND app, you can immediately redeem the garment’s certificate of authenticity. This certificate, securely stored on the blockchain, offers undeniable proof of the item's origin, quality, and exclusivity, ensuring peace of mind and a sense of pride in ownership.

But the journey doesn't stop with authentication. The BRND app opens the door to a curated world of privileges tailored to the owners of this new capsule collection. This includes access to detailed care instructions and information about the materials used, supporting you in maintaining the pristine condition of your luxury items. Additionally, the app offers exclusive content and benefits, ranging from personalized recommendations and previews of upcoming collections to special invitations and experiences reserved for BRND shoppers. 

With a special eye to sustainability and responsible luxury, as by leveraging blockchain technology for our smart labels, we not only provide a secure and transparent method of authentication but also affirm our dedication to environmental consciousness and innovative practices.

Discover the future of fashion with BRND's new capsule collection today!